This Week in AI with cohosts ChatGPT and Tony DeSimone

Coca-Cola's AI-Generated Ads: A Glimpse into the Future of Advertising

Coca-Cola's recent use of AI to generate its holiday ads has sparked debate within the advertising industry. The company's decision highlights the potential for AI to significantly reduce costs and increase efficiency in content creation, inspiring other brands to explore similar strategies. However, the move has also raised concerns about the potential for AI to disrupt traditional creative agency roles and the need for brands to balance automation with human creativity while ensuring ethical transparency. This shift towards AI-driven content is anticipated to significantly reshape the advertising landscape, leading to personalized ads, faster production times, and data-driven creative choices.

Christmas Comes Early: Perplexity's New AI Shopping Tool Makes Holiday Gifting Easy

Perplexity, an AI-powered search engine, has introduced a new shopping feature called Buy with Pro, which allows users to purchase products directly within the platform. This feature offers several advantages, including one-click checkout, visual search capability, and AI-powered product recommendations. Buy with Pro is available to Perplexity Pro subscribers and is integrated with Shopify's merchant network. Perplexity is positioning itself as a competitor to existing shopping platforms like Google Shopping, Amazon, and TikTok Shop, emphasizing its transparency and innovation, with no commissions on sales and no sponsored product placements. The company plans to expand its shopping features in the future to enhance user shopping experiences.

AI vs. MD: How ChatGPT-4 is Revolutionizing Medical Diagnosis

A recent study found that ChatGPT-4, an advanced language model, outperformed human doctors in diagnosing medical cases. The study, conducted by a team of medical professionals and AI experts, compared the diagnostic capabilities of ChatGPT-4 to those of human physicians using a series of complex medical cases. The AI model demonstrated higher accuracy, speed, and consistency in diagnosing the cases than human doctors. While this study highlights the potential of AI to enhance medical diagnosis, it also emphasizes the need for continued research to ensure responsible integration and address ethical considerations.

Apple's J490: AI Butler 1.0 - ready for your home

These sources describe an upcoming AI-powered wall tablet from Apple, codenamed J490, slated for release in March 2025. The tablet will serve as a central hub for controlling smart home devices through integration with Apple's HomeKit framework. It features a sleek, iPad-like design with a 6-inch touchscreen, a built-in camera, and speakers, allowing for video calls, music streaming, and other functions. Apple aims to incorporate advanced AI technology and an enhanced version of Siri to provide an intuitive and responsive user experience, emphasizing seamless integration with other Apple devices. The sources also speculate on the potential price range and discuss a more advanced version of the tablet with a rotating robotic arm, showcasing Apple's ambitious plans to reshape the smart home market.

I don't care what teachers are saying. AI Ghostwriting is Creative Writing!

Anthony DeSimone, an expert in generative AI, argues that using AI writing tools, or "ghostwriters," is a form of creative expression. They explain that AI tools can be powerful collaborators in the creative process, expanding creative possibilities and democratizing content creation. The author emphasizes that using AI effectively requires a unique skill called "prompt engineering," which is a new creative skill in itself. They argue that the use of AI in writing challenges traditional notions of authorship and creativity, but ultimately expands our understanding of what it means to be creative in the digital age. The author concludes that AI writing tools represent an exciting new frontier in creative expression and encourages readers to embrace them as collaborators.

Perplexity AI: The End of the "Free Advertisement" Era

Perplexity AI, a search engine powered by artificial intelligence, is introducing advertising to its platform to generate revenue and become financially sustainable. The advertising will be presented in a less intrusive way than traditional search engine ads, using formats like sponsored follow-up questions and clearly labeled "sponsored" content. Perplexity plans to carefully monitor user feedback to refine its advertising model and ensure it does not compromise the platform's commitment to providing unbiased information. This move signals a shift in the AI-powered search industry as companies focus on building sustainable business models while balancing revenue generation with user experience.

At Last, ChatGPT Gains the Power to Handle Your Emails (and Beyond)

OpenAI's upcoming AI tool, Operator, is poised to revolutionize business operations by automating tasks and processes, freeing executives to focus on strategic decision-making. This autonomous AI agent can manage tasks like booking travel, writing code, and managing emails, with minimal human oversight. The article explores the various ways Operator can benefit businesses, including enhanced decision-making, streamlined operations, improved customer engagement, and market research. The piece also acknowledges the need for careful consideration regarding data security, integration with existing systems, and user trust, while emphasizing that the tool is meant to empower businesses to embrace the future of work through increased efficiency and innovation.

ChatGPT Destroyed Chegg (a $1 Billion Business in less than a year): A Wake-Up Call for Businesses Facing the AI Disruption Wave

The sources explore the significant impact of artificial intelligence (AI), specifically the rise of AI chatbots like ChatGPT, on various industries and businesses. The text uses the example of Chegg, an education technology company, to illustrate how AI is disrupting traditional business models. The sources then discuss a range of sectors that are likely to face similar disruptions, from customer service and content creation to legal services and even medical diagnosis. The text predicts that AI will continue to evolve, leading to increased integration into various industries, a shift in the job market, and an overhaul of the education system. Finally, the sources emphasize the need for businesses, educators, and policymakers to proactively prepare for the changes brought about by AI, recognizing both its potential challenges and opportunities.

Perplexity's Controversial Offer: AI to Replace Striking NYT Employees?

The provided text discusses a controversy surrounding the CEO of Perplexity, an AI search company, who offered to help the New York Times during a strike by its tech workers. This offer sparked backlash for potentially undermining the workers' strike and raising concerns about AI's role in labor disputes. The incident highlights several issues: the potential for AI to replace human workers, the public perception of AI as a tool to exploit workers, and the need for better data consent and transparency in AI development. The controversy serves as a cautionary tale about the ethical implications of using AI in labor-related situations.

The Beatles Make History Again: Grammy Nod for AI-Assisted Track

The Beatles have received a Grammy nomination for their AI-assisted song "Now and Then," which combines a John Lennon demo from the 1970s with modern technology. This nomination highlights the band's continued innovation and influence in the music industry, as well as the growing use of AI in music production. The technology used to isolate Lennon's vocals from the original recording allows for new ways of preserving and revitalizing old recordings. The Grammy nomination acknowledges both the legacy of The Beatles and the potential of AI to create meaningful music that honors the past while embracing the future.